The 10 Step Process for Analyzing Google Analytics Your Data

 

The 10 Step Process for Analyzing Google Analytics Your Data

Over the past few years, I have experimented with a variety of methods of analyzing and optimizing websites. Some of these methods are easy to apply, while others are more complex.

My goal is to share a technique you can likely use as well.

1. Analyze the website to develop online objectives, 

Please ensure that you have visited the website before looking at Google Analytics data. Is it possible to put data into context without knowing the main things that go into a website?

We all agreed to start here, right?

2. Review the channel overview and traffic resources report.

In my opinion, the presentation conveys lots of information quickly. Here is an example:

The website is really at the mercy of Google. 

Pay-per-click advertising cannot be used, nor is social media effective.

3. What is the ratio of new visitors to returning visitors? 

Most websites have a new-to-returning ratio between 60:40 and 80:20. Ultimately, it depends on their marketing strategy and quality of service. If so, more people will come back.

4. What is the performance on mobile devices and vs visitors on desktop computers?

You must ensure that the website works on desktops and mobile devices.

People nowadays expect great browsing experiences regardless of what device or browser they are using.

5. The landing pages work equally well, or will you need to modify them?

Most often, landing pages play a key role in website optimization. Is the visitor landing on the right page?

6. Did they create paid and organic search campaigns?

Paid and organic search complement each other and improve your search results.

The reports provided by Google Analytics offer valuable insight into the search strategy. Though not every paid search statistic is available in the GA interface, there is more than enough data to start optimizing.

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8. How are specific campaigns performing?

Sometimes you might encounter email, display, affiliate and a lot more different campaigns.